“Mcommerce is seeing such good growth for a couple of reasons: Mobile device ownership is rising rapidly, and consumers are becoming more comfortable making purchases on these devices. Tablets, in particular, offer a larger and more tactile interface for online shopping, which is why we’re seeing particularly fast growth in tablet commerce,” explained Bill Fisher, UK analyst at eMarketer. Read the rest at eMarketer.
Posted in eCommerce, International
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.