Another important factor for marketers to consider when analyzing their interactions with influencers is language. While the majority of posts—64.4%—were written in English, a significant portion of influencers communicated in French (16.2% of mentions) and Spanish (11.3%).
eMarketer expects the number of social network users worldwide to grow 12.5% this year to hit 1.79 billion, representing 63.4% of internet users and 25.0% of the global population. Read the rest at eMarketing.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.