Global marketing spending plans have stayed positive through the second quarter, per Warc, with budget plans highest in the Americas in recent months. Warc’s headline Global Marketing Index (GMI) – which tracks budgets, trading conditions and staffing levels – declined slightly in May and June, but remained in positive territory and above year-earlier levels. Source: Warc
Posted in Consumer Attitudes, Marketing Budgets
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![Chart - Global Marketing Budget Sentiment Global Marketing Budget Sentiment, January 2012 - June 2014 [CHART]](https://www.marketingcharts.com/wp/wp-content/uploads/2014/06/Warc-Global-Mktg-Budgets-June2014.png)