![Share Of Video Plays By Duration & Device, Q1 2014 [CHART]](https://www.marketingcharts.com/wp/wp-content/uploads/2014/06/Ooyala-Share-Video-Plays-by-Device-Length-in-Q1-June2014.png "Chart - Share Of Video Plays By Duration & Device")
Almost 90% of video plays on smartphones were less than 10 minutes in length, and roughly 80% of video plays on tablets were also short-form video, per Ooyala’s Q1 index. However, a majority of time spent watching video was with long-form content, regardless of the device. Separately, the study finds that mobile devices accounted for 21.5% share of video plays in Q1, up from 9.2% share a year earlier. Source: Ooyala
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