![Consumers Emotional Connections To Brands, June 2014 [TABLE]](https://www.marketingcharts.com/wp/wp-content/uploads/2014/06/MomentumWW-Consumer-Connection-With-Brands-June2014.png "Table - Consumers Emotional Connections To Brands")
Consumers in the US are among the most emotionally distant from brands, per recent survey results from Momentum Worldwide. The study asked more than 6,500 consumers in 9 developed and emerging markets around the world to classify their feelings about well-known brands in interpersonal terms. Some 45% of US respondents classified their relationships with brands as no more than an acquaintance, with one-fifth of those (or almost 1 in 10 overall) categorizing brands as their “enemy” or “arch rival.” Read the rest at MarketingCharts.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.