![Online Optimization Conversion Rates, June 2014 [TABLE]](https://www.marketingcharts.com/wp/wp-content/uploads/2014/06/Adobe-Digital-Optimization-Leaders-June2014.png "Table - Online Optimization Conversion Rates")
Increasing conversion rates is a top digital priority for marketers this year, and a new study from Adobe offers insights into the ways in which the top 20% of performers (by conversion rate) differ from the other 80%. Among the highlights, the survey results indicate that the top 20% are more likely to use testing as a form of decision-making, and are 54% more likely to be allocating more than 5% of their marketing budgets to optimization activities.
In fact, 1 in 10 top performers reported directing more than one-quarter of their total marketing budgets to optimization activities (including agency fees, professional services, technology), versus 5% of the bottom 80%. Read the rest at MarketingCharts.
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