TV Everywhere (TVE) doesn’t cannibalize viewing from regular TV, say respondents to online surveys conducted among 1,300 Viacom viewers aged 13-49 and more than 600 children aged 2-12. Almost two-thirds of respondents report watching more TV overall since they began using TVE applications. Virtually all of the users surveyed report that TVE adds value to their pay-TV subscription (a boost for providers given chronically low customer satisfaction ratings), including two-thirds saying it adds “a lot” of value. Source: Viacom
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.
![Table = Attitudes Toward TV Everywhere Attitudes Toward TV Everywhere, May 2014 [TABLE]](https://www.marketingcharts.com/wp/wp-content/uploads/2014/05/Viacom-TV-Everywhere-User-Attitudes-May2014.png)