eMarketer’s latest forecast dissects Twitter’s total users by region and country based on an analysis of approximately 400 data points from more than 90 sources, including Twitter company releases, survey and traffic data from research firms and regulatory agencies, historical trends, internet and mobile adoption trends, and country-specific demographic and socioeconomic factors.
eMarketer’s estimates identify how many individual users log in or access Twitter each month within the calendar year across the world. Our figures differ from Twitter’s reported figure of 255 million monthly active users in 2013 because we rely heavily on consumer survey data to weed out business accounts, multiple accounts for individual users and other sources of potential double-counting. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.