US affluent spending hadn’t completely rebounded: 45.0% of respondents were still being cautious with major purchases, saying they wouldn’t spend on any of the options listed. On top of that, affluents were more likely to spend less on an overwhelming majority of categories.
Still, August 2013 polling by Shullman Research Center found that US internet users with a higher income were more likely than users overall to purchase one or more luxury items in the next 12 months. Over half (55%) of respondents with an income of at least $1 million planned to do so, compared with just 34% of all internet users. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.