![Pinterest Users & Brand Marketing, May 2014 [TABLE]](https://www.marketingcharts.com/wp/wp-content/uploads/2014/05/AhalogyRJMetrics-Pinterest-Users-Brand-Marketing-May2014.png "Table - Pinterest Users & Brand Marketing")
Just 27% of active Pinterest users (who use the platform at least once a month) say they follow any brands on the platform, per survey results from Ahalogy. But, users would be about 5 times more likely to prefer following their favorite brand or store (83%) than their favorite celebrity (17%), suggesting that they are open to brand marketing activity. The study, along with a separate blog post from Pinterest, identify the categories that are most popular on the platform.
These categories might be most ripe for further brand marketing. Read the rest at MarketingCharts.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.