Many brands may be “mother-approved,” but which ones score the highest marks? Based on research by YouGov, personal care brands were the best perceived by mothers, with Dove and Johnson & Johnson taking the top two spots, respectively.
The rest of the list contained a diverse mix, with food brands that often run ads targeting both mothers and children, such as M&M’S and Cheerios, landing in the top 10, as well as more adult-focused home brands Craftsman and Black & Decker. Read the rest at eMarketer.
Posted in Consumer Behavior, Demographics
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