Sage Pay also asked decision-makers at small and medium-sized businesses in the UK what would encourage them to consider different payment mechanisms. Far and away the most popular response was customer demand, with 80% of respondents citing this as a factor.
But with customer demand still low, this space seems to be stalled. However, one alternative payment method that UK internet users thought might gain some traction by 2025 was fingerprint recognition—47% thought they could be using it by that point in time. Perhaps this stalled market has a chance of being kick-started after all. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.