![Older Americans' Adoption Of Streaming Services, Q4 2012 vs Q4 2013 [CHART]](https://www.marketingcharts.com/wp/wp-content/uploads/2014/05/Centris-Older-Americans-Subscription-Streaming-Services-Adoption-May2014.png "Chart - Older Americans' Adoption Of Streaming Services")
Some 61% of 55+ households have broadband internet access, with broadband penetration rates among the 55-64 bracket on par with the general population (74% and 72%, respectively). In Q4 2013, 17% of 55+ broadband households used subscription streaming services during the prior 30 days, up from 12% doing so in the year-earlier period. Overall, 41% of 55+ broadband households use some type of OTT services, with free sources the most popular. Source: Centris Marketing Science
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