![Mother's Day Spending, 2007-2014 [CHART]](https://www.marketingcharts.com/wp/wp-content/uploads/2014/05/NRF-Mothers-Day-Spending-2007-2014-May2014.png "Chart - Mother's Day Spending")
The NRF finds that the average celebrant will spend $163 on gifts for Mother’s Day (Sunday, May 11) this year, equating to a total spend of $19.9 billion, down slightly from $169 and $20.7 billion, respectively, last year. (A separate survey from BrandKeys [PDF] has a slightly lower total spending estimate of nearly $19 billion.) Greeting cards (81.3%) and flowers (66.6%) will be the most popular gift choices, per the NRF, while specialty stores (33.5%) and department stores (32.4%) are the most popular shopping destinations.
As with last year, 25-34-year-olds are projected to spend the most ($216.53) on Mother’s Day gifts. Source: NRF
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