![B2B Technology Buying Decisions, May 2014 [TABLE]](https://www.marketingcharts.com/wp/wp-content/uploads/2014/05/Text100-B2B-Tech-Buying-Decisions-May2014.png "Table - B2B Technology Buying Decisions")
There are 7 executives typically involved in technology buying decisions in the US, according to results from a Text100 survey conducted with 1,900 respondents in 8 countries – USA, UK, Canada, France, Germany, Spain, India and China. Across all 8 countries, the average number of executives involved in a tech buying decision was 6; the US was found to not be slightly above that average, but to also have a greater number of managing directors, CEOs and business owners involved.
Overall, though, half of the executives involved in tech buying decisions across the 8 markets do not hold technical roles. Read the rest at MarketingCharts.
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