![Primary Attitude Toward Branded Emails Among UK Online Shoppers, March 2014 [CHART]](http://www.emarketer.com/images/chart_gifs/172001-173000/172764.gif "Chart - Primary Attitude Toward Branded Emails Among UK Online Shoppers")
Just because email is a popular marketing channel does not give marketers carte blanche to spam inboxes with persistent and generic messaging. Rather, tempered frequency and increased relevancy should be key considerations in any email campaign.
When it comes to frequency, it isn’t any great surprise to learn that UK consumers don’t want to see too many branded messages dropping into their inbox. March 2014 research by Redshift Research for marketing firm Sailthru indicated just how much this could turn people off. When asked about their attitudes to branded emails, the largest proportion of UK adult digital shoppers who received such messages—39%—said they’d simply unsubscribe if emails were too frequent. Read the rest at eMarketer.
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