Consumer Reactions To The Heartbleed Security Bug, April 2014 [CHART]

Though consumers reported growing concerns about data privacy, Radius found that few changed their passwords often: Just 39% of US internet users “regularly” changed their computer passwords, and around one-quarter changed their login information on their tablet, home network or smartphone with the same frequency.

And even when an actual threat arises, consumers aren’t likely to take action. Last month, Heartbleed—a “security flaw on one of the most widely used ‘secure socket’ encryption programs on the internet”—threatened the privacy of user information on more than 500,000 websites. An April 2014 study by Princeton Data Source for Pew Research Center’s Internet Project found that less than two in five of the 64% of internet users surveyed who had heard of the Heartbleed bug had taken steps to protect their online accounts, and fewer than three in 10 respondents were concerned about their personal information being at risk. Read the rest at eMarketer.