![Consumer Attitudes Toward Brand Content, May 2014 [TABLE]](https://www.marketingcharts.com/wp/wp-content/uploads/2014/05/WPEngine-Consumer-Attitudes-to-Brand-Content-May2014.png "Table - Consumer Attitudes Toward Brand Content")
Some 46% of Americans read the blogs of their favorite brands, according to newly-released survey results from WP Engine. Respondents attribute a significant amount of influence to brands’ blogs: about half believe it’s important for brands to product content on their blogs, while 2 in 5 feel there are negative effects for brands not producing blog content. Interestingly, respondents appear to favor reading content directly from company blogs and websites over other content distribution methods.
Specifically, 2 in 5 prefer reading content directly from a company blog rather than a news magazine or website, while 52% prefer going directly to the company’s website for content about a brand, compared to 25% going to social media and 22% to third-party articles. Read the rest at MarketingCharts.
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