Overall, smartphones (10.9%) and tablets (9.3%) together accounted for more than 1 in 5 payment transactions globally in March, although that was up only marginally from December 2013 (19.5%). Retail remains the only sector of 5 examined where tablets (16.5%) have a higher share of transactions than smartphones (9.3%). In the retail sector, the average transaction value on tablets ($113) was almost 50% higher than on smartphones ($77).
The Adyen Global Mobile Payments Index is based on Adyen global payment transaction data. Adyen processes payments for more than 3,500 medium, large and enterprise-sized organizations mainly operating multi-national businesses. The company processed more than USD 14 billion in payments transactions in 2013, of which USD 2.2 billion were mobile transactions. Source: Adyen
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.