According to December 2013 polling by Strategy Analytics, 37% of UK mobile phone users don’t watch video content on their phones—a proportion almost 10 percentage points higher than the worldwide average.
This is not to say that digital video viewing via the mobile platform isn’t growing. eMarketer forecasts that mobile phone video viewers will represent 51.2% of all digital video viewers in 2014 and that this figure will rise to 64.7% by 2018. Read the rest at eMarketer.
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