![Online Marketing Budget Projections, April 2014 [CHART]](https://www.marketingcharts.com/wp/wp-content/uploads/2014/04/SoDA-Digital-Marketing-Budget-Projections-Apr2014.png "Chart - Online Marketing Budget Projections")
Over the past couple of years there has been a growing body of research demonstrating a shift in marketing spending from traditional to digital media. But new signs are emerging suggesting that the pace of that shift is slowing: Duke University’s most recent CMO Survey found pessimism around future traditional ad spend easing, while a new report from the Society of Digital Agencies (SoDA) reveals that one-quarter of global client marketers this year planning to reallocate existing budgets into digital, down from 39% last year.
Another 14% are increasing their digital marketing budgets amid an overall increase in marketing spend, but the prevailing mood appears to be maintaining the status quo, which counts as the plan for half of this year’s respondents, versus about one-third last year. Read the rest at MarketingCharts.
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