![US Homeownership Rates, 1995-2014 [CHART]](http://static6.businessinsider.com/image/535fb808eab8ea6e6d082a97-1200-900/cotd-178.jpg "Chart - US Homeownership Rates")
The comeback of the U.S. housing market has been one of the most bullish economic stories in the world since the financial crisis. Sales, construction starts, and prices have all trended higher.
While sales are up, ownership rates are actually down as reluctant Americans are opting to rent rather than buy.
According to new Census data, the homeownership rate slipped to 64.8% in Q1 from 65.0 % a year ago and 65.2% in the previous quarter.
This is the lowest level since Q3 1995. Read the rest at Business Insider.
Posted in Consumer Attitudes, Consumer Behavior
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.