![Why People Prefer Small Businesses vs. Large Companies, April 2014 [CHART]](http://www.emarketer.com/images/chart_gifs/171001-172000/171840.gif "Chart - Why People Prefer Small Businesses vs. Large Companies")
US consumers are choosing small businesses because of the personalized experiences they provide compared with larger businesses. According to April 2014 data from AYTM Market Research, personal service was the No. 2 reason US internet users preferred small businesses vs. large companies, cited by 52.7%. This trailed supporting the local economy (56.2%), but it led all other options by at least 23 percentage points. Lower prices did not play a huge role in choosing small businesses. In fact, 61.2% of respondents said they would pay higher prices to support small businesses. Read the rest at eMarketer.
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