![UK Companies That Have Adopted Big Data, 2012-2017 [CHART]](http://www.emarketer.com/images/chart_gifs/169001-170000/169998.gif "Chart - UK Companies That Have Adopted Big Data")
Debate and activity are on the rise in the UK, as companies of all kinds see the potential for big data to identify and exploit business opportunities based on the customer information they have or can gather digitally, according to a new eMarketer report, “UK Key Digital Trends for 2014: Mobile Usage, Big Data and Ad-Buying Options Influencing Digital Ecosystem.”
Most advertisers and marketers have a constantly growing mass of useful data available to them. A survey of UK companies and agencies by Econsultancy and Monetate for their “Real-Time Marketing Report” in late 2013 found that 82% considered their customer data to be “actionable.” Read the rest at eMarketer.
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