A pair of new studies highlight a growing problem for marketers: at a time when an explosion of data is offering marketers an array of new possibilities, consumers are reporting more privacy breaches and a low level of trust in marketers to protect their data. The Pew Research Center notes a growing share of online consumers who have had important personal information stolen – and a rising concern about the amount of personal data they have online. And as GfK finds [PDF], it seems they have little faith in marketers to handle their data responsibly. Read the rest at MarketingCharts.
![Consumers' Trust In Handlers Of Their Data, April 2014 [CHART]](https://www.marketingcharts.com/wp/wp-content/uploads/2014/04/GfK-Consumer-Trust-Personal-Data-Handling-Apr2014.png "Chart - Consumers' Trust In Handlers Of Their Data")
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.