![TV Viewing On Alternative Devices, 2012-2014 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2014/04/Horowitz-TV-Content-Viewing-Alternative-Platforms-2012-2014-Apr2014.png "Chart - TV Viewing On Alternative Devices")
The 20% of TV content viewing time spent on alternative platforms is a significant step up from 13% last year, with the biggest change being for streaming to the TV set (10% this year, up from 5%). The report finds that more than 6 in 10 TV content viewers either own a smart TV or are able to stream content to their TV. Respondents streaming broadband content to their TV claim to be spending 30% of their viewing time doing so. Meanwhile, a new report from The Diffusion Group forecasts legacy TV to decline from 90% of all video viewed last year to about two-thirds in 2020. Based on 1,200 interviews (723 phone/477 online) fielded nationally in January 2014 among heads of households (18+) who watch any kind of TV content. Source: Horowitz Associates. Read the rest at MarketingCharts.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.