Spain’s mobile marketplace is continuing to develop at a rapid pace, according to a recent report from the country’s Mobile Marketing Association (MMA Spain), based on a survey conducted by Accenture in January and February 2014.
The study found that expenditure on all forms of mobile marketing reached €110.5 million ($147.3 million) last year—an annual increase of 19.9%. This was less than half the percentage gain (44.9%) between 2011 and 2012. But the predictable decline in these double-digit growth rates confirms the gradual maturation of the market. Read the rest at eMarketer.
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