Online consumers are generally uncomfortable with the ability for organizations across a number of sectors to access their personal information – and that discomfort reaches new levels when they’re asked about companies sharing that data. In fact, close to half – or more – respondents to a new Radius Global Market Research study indicate that they’re very or extremely uncomfortable with companies sharing their personal information, with only about 1 in 5 signaling a strong level of comfort.
Interestingly, while respondents for the most part believe that it’s a company’s responsibility to secure their data, that feeling isn’t uniformly held across industries. Read the rest at MarketingCharts.
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