![TV Multitasking Behavior By Generation [TABLE]](https://trends.e-strategyblog.com/wp-content/uploads/2014/04/TV-Multitasking-Behavior-by-Generation-2014.png "Table - Multitainment Behavior")
Some 86% of US consumers (aged 14+) claim to always or almost always multitask while watching TV, up from 81% last year. Almost half of Millennials this year say they use a social network while watching TV. Based on an online survey of 2,075 US consumers aged 14 and older, fielded by an independent research firm from November 11, 2013 to December 5, 2013. Source: Deloitte
Read the rest at MarketingCharts.
Posted in Baby Boomers, Consumer Behavior, eCommerce, Email Marketing, Generation X, Generations, Media Consumption, Millennials, Mobile Behavior, Mobile Marketing, Online Behavior, Silent Generation, Social Media Marketing, Social Television, Video Games, Video Marketing, Web Development, Website Marketing
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.