Nearly six in 10 respondents said digital content was an important part of their marketing mix. Interestingly, digital content marketing appeared to be most important for firms with fairly small marketing budgets. Overall, this confirms a trend for smaller firms to put more emphasis on digital channels—and social media in particular. The largest companies continued to use mostly traditional channels and tactics; their digital content plans typically focused on digital customer magazines, apps and YouTube videos—which require more resources than Facebook or Twitter, for example. Read the rest at eMarketer.
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