Photo messaging app Snapchat has remained a hot topic over the past couple years due to users’ controversial privacy concerns. It most recently made headlines in November 2013 for turning down a $3 billion acquisition offer from Facebook.
Though relatively newer than some of its social networking counterparts, teens are turning more to Snapchat to engage with their friends than older networks such as Twitter, Tumblr and Pinterest. A February 2014 survey conducted by Edison Research and Triton Digital found that approximately 46% of US teens and young adults ages 12 to 24 had used Snapchat. Snapchat was the third most popular social network—trailing only Facebook and Instagram in usage. Read the rest at eMarketer.
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