When KPMG asked CFOs and CIOs around the world about big data and business strategy last summer, more than half said it was changing everything. How is that happening—especially when marketers report struggling with actually using big data?
The KPMG survey found that the top change to business strategy the C-suite was making was just along those lines: Nearly half were simply increasing their capacity for dealing with big data, whether that meant adding human or physical capital.
Management buy-in was important for about two respondents in five, but a comparatively small 25% were actually putting any big data-related insights into practice. Read the rest at eMarketer.
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