Newspaper circulations in the UK remain in relatively poor health, but news brands as a whole—incorporating a newspaper’s digital presence—are doing just fine. Mobile, in particular, is helping in this respect. And when it comes to social media, a news brand’s presence here presents an opportunity to expand its reach even further.
According to a December 2013 Newsworks study conducted by YouGov in partnership with Twitter, 60% of UK Twitter users agreed that the social platform allowed them to engage with newspaper brands that they wouldn’t normally read in print format. A further 55% said Twitter gave them an opportunity to engage with news brands that they wouldn’t read online. Read the rest at eMarketer.
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