When Econsultancy and Adobe queried client-side marketers worldwide about the most important areas of focus in 2012, big data wasn’t even in the picture. By 2013, the first year the response was an option, more than one-third of marketers chose it. Though it’s still not as important to most client-side marketers as understanding how mobile users research and buy, or finding out where and when people use different devices, more than two in five marketers know they need a handle on big data. Read the rest at eMarketer.
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