There’s no shortage of data showing the increasing influence of mobile on email. Research indicates, for example, that for half of smartphone owners aged 18-39, their phone has become the primary device on which they open their emails. Indeed, various sources now report that mobiles account for a majority of email opens. So when do smartphone users check email? In its 2014 Digital Marketer Report, Experian Marketing Services reveals that most users do so during traditional work hours.
In fact, a majority of smartphone users check their emails during each hour from 8AM through 9PM, with the largest share (56-57%) between the hours of 9AM and 6PM. Read the rest at MarketingCharts.
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