Digital video streaming services are starting to take hold in the UK. While physical video sales dropped in 2013, digital video saw a rise of over 40%. Of course, sales only tell part of the video streaming story, with the UK’s public broadcaster, the BBC, providing a well-stocked and incredibly well-received on-demand streaming service—the iPlayer. Meanwhile, the number of UK consumers streaming video from YouTube continues to rise.
While the BBC iPlayer service and YouTube remain the most popular video streaming sites in the UK, dedicated subscription service providers continue to see steady growth in engagement. According to February 2014 data from RBC, 22% of UK internet users had visited the Netflix service in the previous 12 months, up from just 6% who had done so in February 2013. Other subscription services, such as Amazon LOVEFiLM Instant and Sky Go, also saw good gains, if not quite as spectacular. Read the rest at eMarketer.
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