Shoppers appreciate flexibility and choice. The ability to buy online and pick up in-store was the second most popular retail offering (36%) that US internet users planned to take advantage of during this past holiday season, according to September 2013 polling by Accenture.
Inventory visibility was even more important to multichannel shoppers surveyed by Forrester Consulting in December 2013: 83% considered knowing when a package would arrive to be the most important service when shopping online, while a variety of permutations—buy online, pick up in-store at a later date; buy online, pick up in-store the same day; and reserve online, pick up and pay in-store—all saw similar levels of interest. Read the rest at eMarketer.
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