Not only do half of all Millennials choose not to identify with either political party, just 31% say there is a great deal of difference between the Republican and Democratic parties. More people in older generations, including 58% of Silents, say there are big differences between the parties.
Even so, this generation stood out in the past two presidential elections as strikingly Democratic. According to national exit polls, the young-old partisan voting gaps in 2008 and 2012 were among the largest in the modern era, with Millennials far more supportive than older generations of Barack Obama. As Obama’s approval ratings have declined in recent years, however, Millennials have joined older adults in lowering their assessments of the president. Read the rest at Pew Research.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.