Confidence in online shopping differs in the main regional markets. For example, the “International Communications Market Report 2013” from the UK’s Office of Communications noted rather dramatic variations across EU-5 countries in the share of adult internet users who were nervous about paying for goods online. The UK had by far the highest confidence levels, with 70% saying they felt secure when making online payments and fewer than 10% saying they disagreed. Respondents in France, by contrast, were the least trusting of online payments, with the proportion of those who felt insecure (29%) not much lower than the share who felt secure (38%). Read the rest at eMarketer.
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