A new study [PDF] released by the Global Research Business Network (GRBN) reveals that few consumers in the US and UK actively trust various types of organizations with their data. Based on a selection of organization types, the study finds that domestic banks and financial institutions are among the most trusted, although only 24% trust them “a lot” (top-2 box score on a 7-point scale). Others organizations pale in comparison, though: social media companies, for example, are about as trusted with data as foreign secret service organizations, according to respondents.
Specifically, just 4% said they trust social networks a lot with their data, against 53% who do not trust them at all (bottom-2 box). By comparison, 4% would trust foreign secret service organizations a lot, against 57% who wouldn’t trust them at all. That’s a fairly shocking result, but comes on the heels of other survey results indicating that Americans have low levels of trust in social networking companies to protect their personal data. Read the rest at MarketingCharts.
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