When it comes to sharing on social media sites, internet users around the world are more likely to be found sharing their opinions than news items, per a recent study from Ipsos. Now, new data publicly released by GlobalWebIndex (GWI) offers some insight into the topics that online users around the world most commonly post their opinions about. Mobile phones lead the pack, with 27% of respondents (aged 16-64) professing to have posted an opinion about them online during the month prior to the survey.
Next up, computers, which 23% of respondents had opined about online, with these top 2 categories highlighting the prominence of consumer technology reviews online. Those reviews are influential, too: a study last year found consumer electronics buyers more likely to rely on consumer than professional reviews. Read the rest at MarketingCharts.
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