A couple of new studies take a look at consumers’ relationships with brands, with one arguing that consumers are “falling out of love with brands” and that “brands are in crisis.” Indeed, Mindshare’s “Culture Vulture 2014” finds that only 47% of North American consumers last year agreed that they like to pass on interesting things they see or hear about brands, with that figure having steadily fallen over the past few years, from 66% in 2010.
The analysts take that as a sign that “a majority of brands are seeing their relationships with consumers weakening,” and that brands need to better adapt to consumers’ expectations. Read the rest at MarketingCharts.
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