Customer experience is marketers’ single most exciting opportunity this year and a new study from the Temkin Group indeed asserts that “the CX profession is thriving.” In fact, 86% of professionals surveyed believe that CX will be more important this coming year than in the past one, the highest level in the study’s 4-year history. Respondents are buoyed by a high level of buy-in from the executive team.
According to the report, 82% agree that their company’s executive team is committed to its CX goals, up from 77% last year. Read the rest at MarketingCharts.
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