When it came to buying, those who were influenced by posts on Facebook took more of an omnichannel approach than their peers motivated by Twitter and Pinterest. Nearly eight in 10 millennial internet users who made a purchase after seeing an item on Facebook shopped both online and in-store. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.