Nearly 70% of millennial social media users are at least somewhat influenced to make purchases based on their friends’ posts, but what types of products are they buying and how?
According to a January 2014 report from the University of Massachusetts Dartmouth Center for Marketing Research, US millennial internet users flocked to different social networks to post about different types of products they wanted to buy.
Beauty and apparel products, however, influenced millennials across all social networks. Half of the study’s respondents purchased an item in this category after posting on Twitter, while 47% and 45% did so after sharing on Pinterest and Facebook, respectively. Read the rest at eMarketer.
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