This type of customer service not only includes what the airlines provide themselves, such as seat upgrades, meal service and lounge access, but also acting as travel agents for other travel-related products and experiences. A December 2013 survey from digEcor found about half of airline passengers were interested in booking destination-related services while flying. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.