Some 18% of email-driven orders were completed on a mobile device during Q4 2013, up a couple of points from the preceding quarter, according to Yesmail Interactive’s latest quarterly Email Marketing Compass. The report shows the continuing growth of the iPad as the primary device, accounting for 59% of email-driven mobile orders and more than 1 in 10 email-driven orders overall. Read the rest at MarketingCharts.
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