America’s “Mass Affluent” represent 12% of US households but enjoy an outsized 26% of the nation’s total wealth, says Nielsen in a new report. This group – which is defined as households with between $250,000 and $1,000,000 in liquid assets – presents an attractive audience for marketers, particularly as wealth “is a truer measure of the ability and confidence to spend than income alone,” according to Nielsen’s report, which identifies the group’s top online activities.
The analysts note that the top activities differ according to employment status. The full lists can be found in the above chart (click to enlarge); the following bullets highlight the top 5 activities for each group, along with their index score in relation to the average American consumer. Read the rest at MarketingCharts.
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