Smart phone penetration continues to grow, exceeding 65% of the US mobile subscriber market during the fourth quarter of 2013, according to comScore. A recent report from Nielsen pegs smartphone adoption a little higher, at 67% as of November 2013. The study identifies the leading 10 markets in terms of penetration rate: topping the list is Dallas, with 76% penetration.
Nielsen also looked at tablet penetration, with its 34% average across the US in November 2013 significantly below recent estimates ofmore than 40% penetration in December and January. (New device activations over Christmas might have something to do with that.) Read the rest at MarketingCharts.
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