Smart phone penetration continues to grow, exceeding 65% of the US mobile subscriber market during the fourth quarter of 2013, according to comScore. A recent report from Nielsen pegs smartphone adoption a little higher, at 67% as of November 2013. The study identifies the leading 10 markets in terms of penetration rate: topping the list is Dallas, with 76% penetration.
Closely following were Washington DC and Los Angeles (each at 75%), with San Francisco (74%) and Miami (73%) rounding out the top 5. Of those top 5, two landed on the list of the top 10 markets with the largest year-over-year gains; Washington DC headed that list with an 11-point increase, while San Francisco saw a 10-point increase in penetration. Read the rest at MarketingCharts.
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